GHOST ORCHID
FORENSIC CAPITAL GOVERNANCE
MODELED · PRE-ENGAGEMENT
CAPITAL INTEGRITY GLASS BOX

hear.com

Analyzed scope $18.0M/yr · US digital advertising · GOG·2026·HEAR·GB·V1
This is a modeled hypothesis, not a forensic finding. Figures are pre-engagement estimates from publicly observable signal. On read-only access, every figure below is replaced by your measured data, and the live feeds activate. Final figures reconcile to sub-2% variance.
TIER 1CAPITAL LEAKAGE · modeled loss surface
Total Modeled Leakage
$5.19M
28.8% of analyzed scope
Realizable Recovery
$4.19M
halo-adjusted, 80.8% of leakage
Working Media (clean)
$12.81M
capital performing as intended

FORENSIC VECTORS · tap any row to decompose the math

01 Sophisticated Invalid Traffic (SIVT) TIER A $1.50M +

Invalid and bot-driven conversions that resolve only after the conversion event. Tier A carries no halo: invalid traffic never assists a real lead.

Gross identified leakage$1.50M
Halo discount (Tier A)5%
Realizable recovery$1.43M
SurfaceLead-form and display inventory
02 Programmatic Supply-Chain Tech Tax TIER B $1.30M +

Redundant-intermediary and unattributable-spread portion of the open-programmatic fee stack. Recovers margin leakage, not working impressions.

Gross identified leakage$1.30M
Halo discount (Tier B)15%
Realizable recovery$1.10M
SurfaceOpen programmatic / DSP
03 Multi-Touch Attribution Underclaim TIER C $1.10M +

Last-touch over-credits closing channels and under-credits mid-funnel inventory. Tier C: reallocation depends on contested attribution credit, so a larger halo reserve.

Gross identified leakage$1.10M
Halo discount (Tier C)35%
Realizable recovery$0.71M
SurfaceCross-channel
04 Geo / Out-of-Service-Area Delivery TIER B $0.70M +

Spend delivered outside any serviceable acquisition area. Low halo: out-of-area delivery cannot assist a real lead.

Gross identified leakage$0.70M
Halo discount (Tier B)18%
Realizable recovery$0.57M
SurfaceSearch / local
05 Brand-Safety Keyword Over-Exclusion TIER C $0.60M +

Blanket blocklists suppress inventory that is in fact brand-safe, compressing reach at inflated CPM. Tier C: re-included inventory's assist value is unproven until tested.

Gross identified leakage$0.60M
Halo discount (Tier C)38%
Realizable recovery$0.37M
SurfaceSearch / display
CAPITAL FLOWwhere every dollar goes
ANALYZED SCOPE $18.0M/yr Working media $12.81M Leakage surface $5.19M 28.8% of scope Realizable $4.19M halo-adjusted Reserved $1.00M Client net $2.52M Dividend $1.68M
TIER 2EFFICIENCY DIVIDEND · reclaimed liquid capital
Reclaimed To Date
$0.00M
engagement not yet active
Projected Client Net
$2.52M
after 40% performance dividend
Projected Performance Dividend
$1.68M
GOL, success-based only

RECLAMATION EVENTS

Invalid-traffic cluster isolation · datacenter ASN exclusion$1.43MPROJECTED
Programmatic supply-path redundancy remediation$1.10MPROJECTED
Attribution reweighting · mid-funnel reallocation$0.71MPROJECTED
Out-of-service-area geo suppression$0.57MPROJECTED
Brand-safety blocklist rationalization$0.37MPROJECTED

Live reclamation events stream here once read-only access is granted and the forensic audit runs against your data.

TIER 3OPERATIONAL INTEGRITY · audit & safeguards
Circuit Breaker
ARMED
30% variance threshold
Phase B Saturation
3 alerts
auction-overlap flags
Bouncer Block Rate
8.3%
modeled invalid share
Attestation
READY
Hash A/B on ingestion
GHOST ORCHID LABS · CONFIDENTIALGOG·2026·HEAR·GB·V1 · MODELED